Creating a Facebook business page is a good way to keep customers and potential customers in touch with your brand, products, and services.
It’s also an effective feedback source about your customers. Through comments, you may learn about their likes and dislikes which would be helpful to improve your business.
Before we go to the steps to create a Facebook business page, let’s answer some important questions related to the topic.
Do I Have to Pay to Create a Facebook Business Page?
No, you don’t have to pay. You can set up a Facebook business page for free. You only pay if you take up Facebook ads to promote your business.
Does a Facebook Business Page Have to be Linked to a Personal Account?
Yes, it is a Facebook requirement that every business page has to be linked to a personal account. In other words, you’ll have to open a personal account first. Then you create a business page under the personal account.
Is it Better to Have a Business Page or a Personal Page on Facebook?
It’s better to have a business page because you can exclusively share content related to your business.
Those friends on your personal page may not be interested in your business content.
Also, you may not want your personal friends to know of your business content on Facebook.
With a business page, you can also use the boost post feature. This will allow you to increase engagements on posts.
This feature is not available for personal pages.
Can You See Who Views Your Business Page?
Unfortunately, Facebook doesn’t allow you to see who views your business page. So, you’ll have no way of knowing who has visited your Facebook business page.
Can You Block a Person from Viewing Your Facebook Business Page?
Yes, you can. However, you can’t use the privacy settings as you can through your personal Facebook page.
Instead, you can block a person from viewing your Facebook business page through the admin panel of your Facebook.
Steps to Creating a Facebook Business Page
Step 1- Click on the 9 dots in the top right-hand corner
You must be logged into your Facebook account when doing this.
Step 2 – Select + Create a Page.
This will be on the left panel menu
Step 3 – Fill up page information, category, and description.
When done, click on Create Page.
Step 4 – Add a profile picture and cover photo and hit Save
Step 5 – Add your preferred buttons
Step 6 – Fill up page info
Step 7 – Edit more page info
You can always come back later to fill up the details.
Step 8 – Customize settings on Manage Page panel
Go through the page settings and edit your preferences.
Step 8 – Set Page Roles
If you need others to be involved, set or edit page roles.
You may return to these settings to add more preferences or edit existing ones.
The above basic steps should help you create a Facebook business page up and use it immediately.