This is the third edition of the book. The first was written on a typewriter.
This book was recommended by Ogilvy, Pope of Advertising.
In a memo to his staff… he advised them to read it at least thrice.
The book is written for those who needs to use the written word to get results. It’s not academic or discussion of theories.
Clear precise communication is still required, despite advances in technology – like computers email and such . In fact necessity is more pronounced and and companies are beginning to invest in writing courses for employees to get their messages out effectively to the world.
Effective writing is hard work for the writer.
Hard work is well-worth it if it makes life easier for the reader ie saves reader’s time.